If you think you aren’t working globally, think again. In a global economy, we have culturally diverse employees and a customer base to consider for our business. If a large portion of your customer base is in France, chances are you have learned as much as you can about the French culture, customs, and language. Why? Because the effort you make to learn about the country and its people builds strong and productive relationships that will eventually translate into profits—and that same global business communication strategy works just as well in your own office and community.
Understand cultural protocols for business and social situations
Examine key factors responsible for international success or failure
Define traits and skills necessary for individual and corporate cross-cultural effectiveness
Increase understanding and appreciation of cultural differences to strengthen relationships, build trust, and establish mutual respect
Work effectively on multicultural and geographically dispersed teams
Develop a strategic action plan for improved individual and corporate international business operations