651.636.0838

hello@eccointernational.com

Phone Us

651-636-0838

E-mail Us

hello@eccointernational.com

FORD MOTOR COMPANY

Where would we be without you? Still planning the training interventions, rather than reaping the rewards from an award-winning program, that’s where.

MIKE ROSINGANA

Sales Curriculum Training Manager, Retailer Education & Training
Ford Motor Company Retailer Education & Training needed to create an initiative to educate their dealer body. With the dramatically changing demographics of their current and future customers, they saw a need to educate sales, service, and finance and personnel – a group 60,000 strong and spread across the United States.
To increase multicultural customer satisfaction scores and ultimately, increase sales to these groups across the United States.
Create Insight: Bringing People into Focus

A nationwide customer satisfaction and business initiative to help dealerships better connect with today’s multicultural customers.

This full-scale initiative includes:

  • FORDSTAR Broadcasts facilitated by Dr. Tolbert with guests from multicultural advertising agencies and FMC execs.
  • Regional Seminars focused on establishing the business case, educating management on multicultural skill sets, and designing a dealership strategy for multicultural success.
  • Web-based Training on 6 cultures (Women, GLBT, African-American, Asian, Hispanic and Youth).
  • Customized in-dealership workshops focusing on 2 cultures for all customer-facing personnel.
  • On-going management consultations on developing their multicultural marketing strategy, coaching employees for further development and evaluating success.

What We Did

COMPANY BROADCASTS

REGIONAL SEMINARS

WEB-BASED TRAINING

CUSTOM WORKSHOPS

ONGOING CONSULTATIONs

EMPLOYEE COACHING